Recently there has been a small but significant trickle of big old hollywood stars doing an ad in Norway. Presumably a pretty lucrative ad where they get some pretty big bucks and they aren't overexposed in an 'inappropriate' market.
Reese Witherspoon did an ad campaign for Lindex last autumn.
And now it is Gwyneth Paltrow's turn.
Lindex is a Swedish owned high street store, so it is a bit like them doing ads for Dorothy Perkins or Forever 21. Which probably wouldn't happen.. Fair play to the ladies though, why not, etc.
The best ad to have come out of this mini wave is this one for a Norwegian bank..
I love the look on the woman's face, she looks delightfully shocked the whole way through and I rather suspect she wasn't acting too much.